27/09/2012

Unveiled the new Maserati model names

Paris, 27 September 2012 - “The international spotlight of the Paris Auto Show – where Maserati is introducing the new GranCabrio MC – is the perfect setting to announce the names of the three much awaited future Maserati products, the models that will give Maserati a completely new scope to 50,000 units per year by 2015.

Unveiled the new Maserati model names

27/09/2012 - Paris
“The international spotlight of the Paris Auto Show – where Maserati is introducing the new GranCabrio MC – is the perfect setting to announce the names of the three much awaited future Maserati products, the models that will give Maserati a completely new scope to 50,000 units per year by 2015.

The first of the announced new models is the all-new Maserati Quattroporte, the sports luxury sedan that will continue the 50-year success story begun in 1963, when Maserati created a new segment of the automobile market with the introduction of the first Quattroporte.

The new high-end E segment four-door sedan will be named Ghibli – a name that draws directly from Maserati’s rich and successful tradition.

Finally, the name of the sports luxury SUV that will spring from the Kubang concept is Levante – as in Via Emilia Levante in Bologna, where the Maserati brothers, almost a century ago, dreamt of the company that today still bears their name. Considering that Levante will be marketed in 2014, the year Maserati will celebrate its Centennial, it seems a proper name and, in many ways, a bridge to Maserati’s future.”