Press Release


17 May 2019

Maserati announces its partnership with Antinori

Modena, 17 May 2019 – Maserati announces its partnership with historic Tuscan wine-maker Antinori, a leading producer of top-quality wines.

Maserati has chosen Antinori to underline one of the Brand's key values: Italian excellence being a value common to the cultures of both businesses, in the uncompromising pursuit of quality.

The Antinori Family has been making wine for more than six hundred years and 26 generations, ever since Giovanni di Piero Antinori joined the Florentine Guild of Wine-Makers ["Arte Florentina dei Vinattieri"] in 1385. Throughout its long history, the Antinori family has always run its business itself, with innovative and sometimes daring strategies but always with the same respect for traditions and the surrounding environment.

Maserati's partnership with Antinori will take form in a series of events and initiatives, inspired by the two businesses' shared values: tradition and innovation, constant pursuit of perfection, and craftsmanship founded on attention to details and a passion for quality.

With this affinity of values, Maserati and Antinori now combine their centuries of history, shaped by extraordinary people and unique experiences, to share with the world the true essence of Italian Excellence.

 Maserati S.p.A.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been an automotive industry benchmark. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante, Maserati’s very first SUV, and the GranTurismo and GranCabrio sports cars. A range complete as never before, with petrol and diesel engines, rear and all-wheel drive, the finest materials and outstanding engineering. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety.


Maserati announces its partnership with Antinori
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